It is common practice for sales departments to set sales targets for certain periods and types of sales. Yet although these targets are important, it is just as important not to neglect the specific plans for individual customer accounts.
Author: Nico Aprile
Boost sales opportunities by strengthening the back office
What sales manager hasn’t had to deal with the following situation? A potential advertising client calls the radio station and requests information...
Customer Experience Excellence - Buzzword of the hour or old hat for audio marketing?
According to the results of a fast internet search, the Customer Experience (CX) concentrates on the customer relationship and thus the experience between...
Automated Sales - More service and customer satisfaction thanks to a digital customer portal
E -Mail as a “Black Box” As an audio marketer, you are certainly familiar with this situation: you had an annual meeting with one of your customers...
The Renaissance of Classic Media
As much as the Covid-19 crisis has brought much of the economy and thus also advertising business to its knees, it is also interesting to note...
