Boost sales opportunities by strengthening the back office
What sales manager hasn’t had to deal with the following situation? ...
Customer Experience Excellence - Buzzword of the hour or old hat for audio marketing?
According to the results of a fast internet search, the Customer Experience (CX) concentrates on ...
Automated Sales - More service and customer satisfaction thanks to a digital customer portal
E -Mail as a “Black Box” As an audio marketer, you are certainly familiar with this situation: you had an annual meeting with one of your customers...
The Renaissance of Classic Media
As much as the Covid-19 crisis has brought much of the economy and thus also advertising business to its knees, it is also interesting to note ...
In the blog posts of the past few weeks and months we have focused intensely and at length on the main topics in audio, and ...
The digital transformation of business, of our entire lives and times, is already well underway. Digital shopping, dating, conferencing ...
Local and regional advertising inventory could be sold on electronic platforms now. On online booking platforms nationwide or even around the world. ...
The crash of the local advertising market due to the lockdown drove many private radio stations to the brink. Not just in Germany, but everywhere ...
We all know that digital media providers like Google, Instagram or Facebook have been using vast amounts of data for a very long time to enrich their own ...
At first glance, the current pandemic would seem to prove those right who think classic (private) radio ...