Omnichannel-Strategie im Medienvertrieb: Der Erfolgsfaktor für 2025 und darüber hinaus.
Die Medienbranche befindet sich in einer beispiellosen Phase des Wandels. Streaming-Plattformen, Podcasts, personalisierte Newsfeeds, ...
Regional beats generic – Why proximity, trust, and knowledge of the target audience are crucial for advertisers
In today’s increasingly fragmented media landscape, one assumption seems to prevail: the greater the reach, the better the advertising environment. ...
Regular customers are the gold of sales
For the programming team of every radio station, it is a matter of course to regularly analyze key figures on regular and ...
Programmatic - a promising way into the future of radio, but not the only one.
For decades, I have been intensively involved in securing the future of the radio business,...
Simplify the way we sell
In the dynamic world of the media landscape, time is a precious commodity. Both for sales managers and employees and ...
Media industry: Sales teams in the B2B segment are facing major challenges
It is common practice for sales departments to set sales targets for certain periods ...
Don’t cut back on Radio
Im Video-Blog "Radio Sales Weekly" Nr. 115 spricht Nico Aprile mit Verleger Helmut Poppe von Poppe Media über programmatische Werbung ...
KI in der Audiobranche
*only in german
Sustainability in B2B Sales for Radio Stations and Audio Marketers
In a world that is increasingly focusing on sustainability, it is also assuming a central role in B2B sales. ...
Effective Account Management for Audio Marketers and Radio Stations
It is common practice for sales departments to set sales targets for certain periods ...