Simplify the way we sell
In the dynamic world of the media landscape, time is a precious commodity. Both for sales managers and employees and ...
Media industry: Sales teams in the B2B segment are facing major challenges
It is common practice for sales departments to set sales targets for certain periods ...
Don’t cut back on Radio
Im Video-Blog "Radio Sales Weekly" Nr. 115 spricht Nico Aprile mit Verleger Helmut Poppe von Poppe Media über programmatische Werbung ...
KI in der Audiobranche
*only in german
Sustainability in B2B Sales for Radio Stations and Audio Marketers
In a world that is increasingly focusing on sustainability, it is also assuming a central role in B2B sales. ...
Effective Account Management for Audio Marketers and Radio Stations
It is common practice for sales departments to set sales targets for certain periods ...
So this is the essence of radio?
In marketing, we often talk about the brand essence, the basis of a brand ...
From Push to Pull - Digital sales in the audio business are changing classic sales strategies.
The pandemic has turned many certainties and practices upside down in recent years. ...
Hybrid Sales: Just a necessity or a real opportunity?
In March 2020, the doings of our usual business world came to a screeching halt. We all remember ...