Die Zeit der starren Preislisten sollte im Radio bald endgültig vorbei sein
*only in german
So this is the essence of radio?
In marketing, we often talk about the brand essence, the basis of a brand ...
From Push to Pull - Digital sales in the audio business are changing classic sales strategies.
The pandemic has turned many certainties and practices upside down in recent years. ...
Hybrid Sales: Just a necessity or a real opportunity?
In March 2020, the doings of our usual business world came to a screeching halt. We all remember ...
„Content is King“ – auch in der B2B-Neukundengewinnung
For companies active in the B2B business it will be ever more difficult ...
Feel the Change? Radio as a stabilizing factor in times of change
The power of radio in the car and what Radioplayer Worldwide can do specifically in the automotive industry can be seen in this ...
Artificial intelligence for regional media enterprises – Five exciting links
The development of Artificial Intelligence (AI) is making giant strides. It feels like there are new developments, applications, and use cases ...