Regular customers are the gold of sales
Sandra Schonert2025-02-17T19:12:13+01:00For the programming team of every radio station, it is a matter of course to regularly analyze key figures on regular and ...
Programmatic - a promising way into the future of radio, but not the only one.
Sandra Schonert2025-01-07T16:53:57+01:00For decades, I have been intensively involved in securing the future of the radio business,...
Simplify the way we sell
Sandra Schonert2024-08-19T14:38:51+02:00In the dynamic world of the media landscape, time is a precious commodity. Both for sales managers and employees and ...
Media industry: Sales teams in the B2B segment are facing major challenges
Sandra Schonert2024-08-05T13:46:22+02:00It is common practice for sales departments to set sales targets for certain periods ...
Don’t cut back on Radio
Sandra Schonert2024-08-06T10:29:12+02:00Im Video-Blog "Radio Sales Weekly" Nr. 115 spricht Nico Aprile mit Verleger Helmut Poppe von Poppe Media über programmatische Werbung ...
Sustainability in B2B Sales for Radio Stations and Audio Marketers
Sandra Schonert2024-08-05T13:49:15+02:00In a world that is increasingly focusing on sustainability, it is also assuming a central role in B2B sales. ...
Effective Account Management for Audio Marketers and Radio Stations
Sandra Schonert2024-08-05T13:50:09+02:00It is common practice for sales departments to set sales targets for certain periods ...
Die Zeit der starren Preislisten sollte im Radio bald endgültig vorbei sein
Sandra Schonert2024-08-05T14:56:49+02:00*only in german
So this is the essence of radio?
Sandra Schonert2024-08-05T14:55:20+02:00In marketing, we often talk about the brand essence, the basis of a brand ...