In marketing, we often talk about the brand essence, the basis of a brand which defines its fundamental values, targets, and visions. Other marketing managers talk about USP, specifically the sales appeal that is offered and is used to differentiate a brand from the competition.
It is common practice for sales departments to set sales targets for certain periods and types of sales. Yet although these targets are important, it is just as important not to neglect the specific plans for individual customer accounts.
What sales manager hasn’t had to deal with the following situation? A potential advertising client calls the radio station and requests information...
According to the results of a fast internet search, the Customer Experience (CX) concentrates on the customer relationship and thus the experience between...
In March 2020, the doings of our usual business world came to a screeching halt. We all remember all too well and shudder, remembering the first hard lockdown in Germany – caused by a virus.
For companies active in the B2B business it will be ever more difficult to conduct acquisition successfully with the instruments available to them in the past.
The medium of radio today is no longer just radio as earlier generations knew it because radio has evolved into audio...
E -Mail as a “Black Box” As an audio marketer, you are certainly familiar with this situation: you had an annual meeting with one of your customers...
The development of Artificial Intelligence (AI) is making giant strides. It feels like there are new developments, applications, and use cases...
The challenges to be faced in the future are obvious: Companies need to be ever more efficient to keep at least a step ahead of the competition. The audio business...