So this is the essence of radio?

2023-07-24T15:03:35+02:00

In marketing, we often talk about the brand essence, the basis of a brand which defines its fundamental values, targets, and visions. Other marketing managers talk about USP, specifically the sales appeal that is offered and is used to differentiate a brand from the competition.

So this is the essence of radio?2023-07-24T15:03:35+02:00

Boost sales opportunities by strengthening the back office

2023-02-21T17:25:26+01:00

What sales manager hasn’t had to deal with the following situation? A potential advertising client calls the radio station and requests information or offer documents and just happens to mention sending a query by email several days previously, but, unfortunately, still hasn’t received a response.

Boost sales opportunities by strengthening the back office2023-02-21T17:25:26+01:00

Customer Experience Excellence - Buzzword of the hour or old hat for audio marketing?

2022-12-15T14:22:12+01:00

According to the results of a fast internet search, the Customer Experience (CX) concentrates on the customer relationship and thus the experience between a company and its customers. Every single interaction counts, regardless of how brief – and even if it does not culminate in a purchase. *

Customer Experience Excellence - Buzzword of the hour or old hat for audio marketing?2022-12-15T14:22:12+01:00

Automated Sales - More service and customer satisfaction thanks to a digital customer portal

2022-07-13T17:12:57+02:00

As an audio marketer, you are certainly familiar with this situation: you had an annual meeting with one of your customers or an agency that promised to be successful and were asked to provide an offer for the new year as soon as possible but also one customized to meet the company’s particular needs.

Automated Sales - More service and customer satisfaction thanks to a digital customer portal2022-07-13T17:12:57+02:00

Artificial intelligence for regional media enterprises – Five exciting links

2022-07-13T17:13:37+02:00

The development of Artificial Intelligence (AI) is making giant strides. It feels like there are new developments, applications, and use cases coming out every week. Yet the question remains: Does any of it of practical use for regional media enterprises? And how can we find out more about AI?

Artificial intelligence for regional media enterprises – Five exciting links2022-07-13T17:13:37+02:00
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