In einer Welt, in der Nachhaltigkeit immer mehr in den Fokus rückt, spielt sie auch im B2B-Vertrieb eine zentrale Rolle.…
Category: Allgemein
KI in der Audiobranche - Eine Evolution in Klangwellen
Lesen Sie hier den Artikel unserer Autoren Andrea Anders aus der letzten Sonderausgabe des Digital Publishing Reports zum Thema KI…
Sustainability in B2B Sales for Radio Stations and Audio Marketers
In einer Welt, in der Nachhaltigkeit immer mehr in den Fokus rückt, spielt sie auch im B2B-Vertrieb eine zentrale Rolle.…
So this is the essence of radio?
In marketing, we often talk about the brand essence, the basis of a brand which defines its fundamental values, targets, and visions. Other marketing managers talk about USP, specifically the sales appeal that is offered and is used to differentiate a brand from the competition.
Effective Account Management for Audio Marketers and Radio Stations
It is common practice for sales departments to set sales targets for certain periods and types of sales. Yet although these targets are important, it is just as important not to neglect the specific plans for individual customer accounts.
Boost sales opportunities by strengthening the back office
What sales manager hasn’t had to deal with the following situation? A potential advertising client calls the radio station and requests information...
Customer Experience Excellence - Buzzword of the hour or old hat for audio marketing?
According to the results of a fast internet search, the Customer Experience (CX) concentrates on the customer relationship and thus the experience between...
Hybrid Sales: Just a necessity or a real opportunity?
In March 2020, the doings of our usual business world came to a screeching halt. We all remember all too well and shudder, remembering the first hard lockdown in Germany – caused by a virus.
"Content is King"– even in B2B new customer acquisition
For companies active in the B2B business it will be ever more difficult to conduct acquisition successfully with the instruments available to them in the past.
Feel the Change? - Radio as a stabilizing factor in times of change
The medium of radio today is no longer just radio as earlier generations knew it because radio has evolved into audio...