Programmatic - a promising way into the future of radio, but not the only one.
For decades, I have been intensively involved in securing the future of the radio business,...
For decades, I have been intensively involved in securing the future of the radio business,...
In the dynamic world of the media landscape, time is a precious commodity. Both for sales managers and employees and ...
It is common practice for sales departments to set sales targets for certain periods ...
Im Video-Blog "Radio Sales Weekly" Nr. 115 spricht Nico Aprile mit Verleger Helmut Poppe von Poppe Media über programmatische Werbung ...
*only in german
In a world that is increasingly focusing on sustainability, it is also assuming a central role in B2B sales. ...
It is common practice for sales departments to set sales targets for certain periods ...
In marketing, we often talk about the brand essence, the basis of a brand ...
The pandemic has turned many certainties and practices upside down in recent years. ...