Omnichannel-Strategie im Medienvertrieb: Der Erfolgsfaktor für 2025 und darüber hinaus.
Die Medienbranche befindet sich in einer beispiellosen Phase des Wandels. Streaming-Plattformen, Podcasts, personalisierte Newsfeeds, ...
Regional beats generic – Why proximity, trust, and knowledge of the target audience are crucial for advertisers
In today’s increasingly fragmented media landscape, one assumption seems to prevail: the greater the reach, the better the advertising environment. ...
Regular customers are the gold of sales
For the programming team of every radio station, it is a matter of course to regularly analyze key figures on regular and ...
Programmatic - a promising way into the future of radio, but not the only one.
For decades, I have been intensively involved in securing the future of the radio business,...
Simplify the way we sell
In the dynamic world of the media landscape, time is a precious commodity. Both for sales managers and employees and ...
Media industry: Sales teams in the B2B segment are facing major challenges
It is common practice for sales departments to set sales targets for certain periods ...