Customer Experience Excellence
According to the results of a fast internet search, the Customer Experience (CX) concentrates on the customer relationship and thus the experience between a company and its customers. Every single interaction counts, regardless of how brief – and even if it does not culminate in a purchase. *
In March 2020, the doings of our usual business world came to a screeching halt. We all remember too well and shudder, remembering the first hard lockdown in Germany – caused by a virus.
Content is King
For companies active in the B2B business it will be ever more difficult to conduct acquisition successfully with the instruments available to them in the past.
The reason being the currently changing customer structures which the B2B sales teams, e.g., of private radio stations, consistently confront.
Feel the Change?
The medium of radio today is no longer just radio as earlier generations knew it because radio has evolved into audio with an entire range of possibilities for listeners of both sexes. A radio station today is an “entertainment company” and over the past few years has succeeded in rising like the phoenix from the ashes despite negative projections.
As an audio marketer, you are certainly familiar with this situation: you had an annual meeting with one of your customers or an agency that promised to be successful and were asked to provide an offer for the new year as soon as possible but also one customized to meet the company’s particular needs.
The challenges to be faced in the future are obvious: Companies need to be ever more efficient to keep at least a step ahead of the competition. The audio business is no exception. But what do they need to do?
Artificial intelligence for regional media enterprises
The development of Artificial Intelligence (AI) is making giant strides. It feels like there are new developments, applications, and use cases coming out every week. Yet the question remains: Does any of it of practical use for regional media enterprises? And how can we find out more about AI?
The Renaissance of Classic Media
There is a definite return to classic media. Local radio stations profit most if they invest in good regional programming and combine it with digitization and automation of advertising methods.