Welcome Page

Latest articles

Hybrid Sales

In March 2020, the doings of our usual business world came to a screeching halt. We all remember too well and shudder, remembering the first hard lockdown in Germany – caused by a virus.

READ MORE


Content is King

For companies active in the B2B business it will be ever more difficult to conduct acquisition successfully with the instruments available to them in the past.
The reason being the currently changing customer structures which the B2B sales teams, e.g., of private radio stations, consistently confront.

READ MORE

Feel the Change?

The medium of radio today is no longer just radio as earlier generations knew it because radio has evolved into audio with an entire range of possibilities for listeners of both sexes. A radio station today is an “entertainment company” and over the past few years has succeeded in rising like the phoenix from the ashes despite negative projections.

READ MORE

Automated Sales

As an audio marketer, you are certainly familiar with this situation: you had an annual meeting with one of your customers or an agency that promised to be successful and were asked to provide an offer for the new year as soon as possible but also one customized to meet the company’s particular needs.

READ MORE
Cross-Audio-Advertising

Cross-Audio-Advertising

The challenges to be faced in the future are obvious: Companies need to be ever more efficient to keep at least a step ahead of the competition. The audio business is no exception. But what do they need to do?

READ MORE
Künstliche Intelligenz

Artificial intelligence for regional media enterprises

The development of Artificial Intelligence (AI) is making giant strides. It feels like there are new developments, applications, and use cases coming out every week. Yet the question remains: Does any of it of practical use for regional media enterprises? And how can we find out more about AI?

READ MORE
Die Renaissance der klassischen Medien

The Renaissance of Classic Media

There is a definite return to classic media. Local radio stations profit most if they invest in good regional programming and combine it with digitization and automation of advertising methods. 

READ MORE

Summer Summary

n den Blogposts der zurückliegenden Wochen und Monate haben wir uns intensiv und ausführlich mit zentralen Audio-Themen beschäftigt, und das Feedback war zu unserer Freude sehr positiv. Etliche wünschten sich aber auch kürzere Texte oder Zusammenfassungen, zum schnellen Zwischendurchlesen, für vielbeschäftigte Radiomacher und Manager

READ MORE