In the blog posts of the past few weeks and months we have focused intensely and at length on the main topics in audio, and we are happy to note that the feedback has been very positive. A number of you, however, also wanted shorter texts or summaries to get the gist of what we have to say faster, for busy radio professionals and managers.
The digital transformation of business, of our entire lives and times, is already well underway. Digital shopping, dating, conferencing, coordinating, learning, booking appointments, listening to podcasts, streaming films and so much more – all this is a normal part of our everyday lives.
Booster for advertising inventory
Local and regional advertising inventory could be sold on electronic platforms now. Auf On online booking platforms nationwide or even around the world. Digitally in media mixes or exclusively for radio/audio advertising. It's not rocket science from a technical standpoint, and we are working hard at it.
Gild the silverware
The crash of the local advertising market due to the lockdown drove many private radio stations to the brink. Not just in Germany, but everywhere in Europe. Because advertising is and remains the only source of income of private radio publishers.