Latest articles
Boost sales opportunities by strengthening the back office
What sales manager hasn’t had to deal with the following situation? A potential advertising client calls the radio station and requests information or offer documents and just happens to mention sending a query by email several days previously, but, unfortunately, still hasn’t received a response.
Customer Experience Excellence - Buzzword of the hour or old hat for audio marketing?
According to the results of a fast internet search, the Customer Experience (CX) concentrates on the customer relationship and thus the experience between a company and its customers. Every single interaction counts, regardless of how brief – and even if it does not culminate in a purchase. *
Hybrid Sales: Just a necessity or a real opportunity?
In March 2020, the doings of our usual business world came to a screeching halt.
We all remember all too well and shudder, remembering the first hard lockdown in Germany – caused by a virus.
“Content is King” – even in B2B new customer acquisition
For companies active in the B2B business it will be ever more difficult to conduct acquisition successfully with the instruments available to them in the past.
Feel the Change? Radio as a stabilizing factor in times of change
the medium of radio today is no longer just radio as earlier generations knew it because radio has evolved into audio with an entire range of possibilities for listeners of both sexes.
Automated Sales - More service and customer satisfaction thanks to a digital customer portal
As an audio marketer, you are certainly familiar with this situation: you had an annual meeting with one of your customers or an agency that promised to be successful and were asked to provide an offer for the new year as soon as possible but also one customized to meet the company’s particular needs.
Artificial intelligence for regional media enterprises – Five exciting links
The development of Artificial Intelligence (AI) is making giant strides. It feels like there are new developments, applications, and use cases coming out every week. Yet the question remains: Does any of it of practical use for regional media enterprises? And how can we find out more about AI?
Cross Audio Advertising: What does convergence mean for audio advertising?
The challenges to be faced in the future are obvious: Companies need to be ever more efficient to keep at least a step ahead of the competition. The audio business is no exception. But what do they need to do?
The Renaissance of Classic Media
As much as the Covid-19 crisis has brought much of the economy and thus also advertising business to its knees, it is also interesting to note that the same crisis has now put of all things the classic media back into spotlight of advertisers.
In the blog posts of the past few weeks and months we have focused intensely and at length on the main topics in audio, and we are happy to note that the feedback has been very positive. A number of you, however, also wanted shorter texts or summaries to get the gist of what we have to say faster, for busy radio professionals and managers.