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In a world that is increasingly focusing on sustainability, it is also assuming a central role in B2B sales. For those in sales at radio stations and audio marketers this not only means new challenges, but above all exciting opportunities to strengthen the brand, acquire customers and, in the long term, to be successful.

In a world that is increasingly focusing on sustainability, it is also assuming a central role in B2B sales. For those in sales at radio stations and audio marketers this not only means new challenges, but above all exciting opportunities to strengthen the brand, acquire customers and, in the long term, to be successful.

In a world that is increasingly focusing on sustainability, it is also assuming a central role in B2B sales. For those in sales at radio stations and audio marketers this not only means new challenges, but above all exciting opportunities to strengthen the brand, acquire customers and, in the long term, to be successful.

Lesen Sie hier den Artikel unserer Autoren Andrea Anders aus der letzten Sonderausgabe des Digital Publishing Reports zum Thema KI in der Audiobranche.

In a world that is increasingly focusing on sustainability, it is also assuming a central role in B2B sales. For those in sales at radio stations and audio marketers this not only means new challenges, but above all exciting opportunities to strengthen the brand, acquire customers and, in the long term, to be successful.

In marketing, we often talk about the brand essence, the basis of a brand which defines its fundamental values, targets, and visions. Other marketing managers talk about USP, specifically the sales appeal that is offered and is used to differentiate a brand from the competition.

It is common practice for sales departments to set sales targets for certain periods and types of sales. Yet although these targets are important, it is just as important not to neglect the specific plans for individual customer accounts.

What sales manager hasn’t had to deal with the following situation? A potential advertising client calls the radio station and requests information or offer documents and just happens to mention sending a query by email several days previously, but, unfortunately, still hasn’t received a response.

According to the results of a fast internet search, the Customer Experience (CX) concentrates on the customer relationship and thus the experience between a company and its customers. Every single interaction counts, regardless of how brief – and even if it does not culminate in a purchase. *

In March 2020, the doings of our usual business world came to a screeching halt. We all remember all too well and shudder, remembering the first hard lockdown in Germany – caused by a virus.