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In marketing, we often talk about the brand essence, the basis of a brand which defines its fundamental values, targets, and visions. Other marketing managers talk about USP, specifically the sales appeal that is offered and is used to differentiate a brand from the competition.

It is common practice for sales departments to set sales targets for certain periods and types of sales. Yet although these targets are important, it is just as important not to neglect the specific plans for individual customer accounts.

What sales manager hasn’t had to deal with the following situation? A potential advertising client calls the radio station and requests information or offer documents and just happens to mention sending a query by email several days previously, but, unfortunately, still hasn’t received a response.

According to the results of a fast internet search, the Customer Experience (CX) concentrates on the customer relationship and thus the experience between a company and its customers. Every single interaction counts, regardless of how brief – and even if it does not culminate in a purchase. *

In March 2020, the doings of our usual business world came to a screeching halt. We all remember all too well and shudder, remembering the first hard lockdown in Germany – caused by a virus.

For companies active in the B2B business it will be ever more difficult to conduct acquisition successfully with the instruments available to them in the past.

the medium of radio today is no longer just radio as earlier generations knew it because radio has evolved into audio with an entire range of possibilities for listeners of both sexes.

As an audio marketer, you are certainly familiar with this situation: you had an annual meeting with one of your customers or an agency that promised to be successful and were asked to provide an offer for the new year as soon as possible but also one customized to meet the company’s particular needs.

The development of Artificial Intelligence (AI) is making giant strides. It feels like there are new developments, applications, and use cases coming out every week. Yet the question remains: Does any of it of practical use for regional media enterprises? And how can we find out more about AI?

The challenges to be faced in the future are obvious: Companies need to be ever more efficient to keep at least a step ahead of the competition. The audio business is no exception. But what do they need to do?