For companies active in the B2B business it will be ever more difficult to conduct acquisition successfully with the instruments available to them in the past.
Blog
Feel the Change? - Radio as a stabilizing factor in times of change
The medium of radio today is no longer just radio as earlier generations knew it because radio has evolved into audio...
Automated Sales - More service and customer satisfaction thanks to a digital customer portal
E -Mail as a “Black Box” As an audio marketer, you are certainly familiar with this situation: you had an annual meeting with one of your customers...
Artificial intelligence for regional media enterprises – Five exciting links
The development of Artificial Intelligence (AI) is making giant strides. It feels like there are new developments, applications, and use cases...
Cross Audio Advertising: What does convergence mean for audio advertising?
The challenges to be faced in the future are obvious: Companies need to be ever more efficient to keep at least a step ahead of the competition. The audio business...
The Renaissance of Classic Media
As much as the Covid-19 crisis has brought much of the economy and thus also advertising business to its knees, it is also interesting to note...