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E -Mail as a “Black Box” As an audio marketer, you are certainly familiar with this situation: you had an annual meeting with one of your customers...

The development of Artificial Intelligence (AI) is making giant strides. It feels like there are new developments, applications, and use cases...

The challenges to be faced in the future are obvious: Companies need to be ever more efficient to keep at least a step ahead of the competition. The audio business...

In the blog posts of the past few weeks and months we have focused intensely and at length on the main topics in audio, and...

The digital transformation of business, of our entire lives and times, is already well underway. Digital shopping, dating, conferencing...

Local and regional advertising inventory could be sold on electronic platforms now. On online booking platforms nationwide or even around the world.

The crash of the local advertising market due to the lockdown drove many private radio stations to the brink. Not just in Germany, but everywhere...

We all know that digital media providers like Google, Instagram or Facebook have been using vast amounts of data for a very long time to enrich their own...

Auf den ersten Blick scheint die aktuelle Pandemie denjenigen Recht zu geben, die das klassische (Privat-)Radio schon länger auf dem…