From Push to Pull - Digital sales in the audio business are changing classic sales strategies.
The pandemic has turned many certainties and practices upside down in recent years. ...
Boost sales opportunities by strengthening the back office
What sales manager hasn’t had to deal with the following situation? ...
Customer Experience Excellence - Buzzword of the hour or old hat for audio marketing?
According to the results of a fast internet search, the Customer Experience (CX) concentrates on ...
Hybrid Sales: Just a necessity or a real opportunity?
In March 2020, the doings of our usual business world came to a screeching halt. We all remember ...
„Content is King“ – auch in der B2B-Neukundengewinnung
For companies active in the B2B business it will be ever more difficult ...
Feel the Change? Radio as a stabilizing factor in times of change
The power of radio in the car and what Radioplayer Worldwide can do specifically in the automotive industry can be seen in this ...
Automated Sales - More service and customer satisfaction thanks to a digital customer portal
E -Mail as a “Black Box” As an audio marketer, you are certainly familiar with this situation: you had an annual meeting with one of your customers...
Artificial intelligence for regional media enterprises – Five exciting links
The development of Artificial Intelligence (AI) is making giant strides. It feels like there are new developments, applications, and use cases ...
Cross Audio Advertising: What does convergence mean for audio advertising?
The challenges to be faced in the future are obvious: Companies need to be ever more efficient ...
The Renaissance of Classic Media
As much as the Covid-19 crisis has brought much of the economy and thus also advertising business to its knees, it is also interesting to note ...